BÄR

BÄR shoes have been synonymous with zest for life since 1982. They are day-to-day companions for confident, independent-minded people who live life their own way. Perfect footwear for men and women who value health, well-being and comfort – without compromising on contemporary design. For people who want to concentrate on the beautiful things in life.

The idea behind this footwear is based on a simple question: why aren’t shoes the same shape as feet? The answer is probably because most shoes are designed and shaped to follow the latest fads. However, even the most aesthetic design is fatal in biomechanical terms if it fails to consider functionality. The feet and toes are forced into a position which prevents them from moving naturally. 

Unfortunately, our feet usually adapt to the shoes we wear, instead of our shoes adapting to our feet. By contrast, BÄR’s philosophy follows the principle of walking naturally barefoot. Complete toefreedom, a minimal or no raised heel, and the greatest possible sole flexibility are key aspects. This enables feet to feel what it is like to move naturally in BÄR shoes.

BÄR's selection includes both barefoot shoes and footwear with thicker soles. Please see the details on the product page.